This week has been all about research. The team is working on strategies for gathering information about our users and the market context.
I realised a little too late that we had launched into choosing strategies for user research before we had really nailed the goals and areas for inquiry. We had touched on it at the Thursday meeting, but it was clear the team wasn’t on the same page and there were a lot of unanswered questions that needed to be discussed. As a result, the team was (not surprisingly) struggling to design the methods successfully. It was a really useful exercise to spend some significant time isolating the problem…
How can we make online learning a more engaging, motivating and effective space for higher education students?
…and identifying significant areas of inquiry:
Online behaviour, The learning experience (both offline and online) and enjoyment, efficacy and motivation
Focusing the group in this way has made me feel a lot more comfortable about the quality of data we are likely to get back from all of the strategies we are employing.